Effective Digital Marketing Strategies for your Business
What is Digital Marketing & Why do you need it for your business?
As the name suggests, the word digital marketing relates to all kind of promotional activities which is done online to promote a product or business services. As we are living in a digital era, the number of people using smartphones are increasing day by day and everything is done online right from buying any products or avail any services.
According to a leading specialist that offer SEO in UAE, there is a simple way to understand the difference between paid ads and SEO. He states that while SEO helps you earn clicks to your brand website naturally and organically, paid ads make you buy those clicks by paying a certain percentage of money to search engines like Google. He goes on to say that SEO is a long-term strategy that helps in building a solid digital foundation for a brand. On the other hands, paid ads enable a brand to get immediate traffic and clicks as long as the budget lasts.
Right from ordering food to buying cosmetics, everything happens online and the percentage of users who visit to the physical stores to buy products is getting reduced day by day. Being a business owner, if you need more sales or inquiries for your services, then you should make sure that your business has more reach in online mediums. A business website is mandatory for all businesses, whether our business is service-based or product-based, we should have a business website to get new customers.
The above image is from the recent survey which shows the increase in the number of users using internet over the years. This clearly conveys a message to all the business owners that online medium is one of the best platforms to reach the right audience. Let’s see some of the digital marketing strategies by using which we can target the right audience in the marketing by using the online mediums like Google Search, Facebook, etc.
Effective digital marketing strategies
Digital marketing is an online marketing strategy which covers quiet many categories under it. Below are some of the commonly used digital marketing strategies to target the right audience in the market.
- Search Engine Optimization (SEO)
- Targeted Ads (Google Ads, Facebook Ads, etc)
- Email Marketing
Now let’s see in brief about each of the above mentioned strategies and the methods to use for the benefit of the online business.
Search Engine Optimization (SEO)
Search Engine Optimization is the organic way of ranking the business website in top of the Google Search Results for the user search queries. As we know, Google is the most used search engine in the internet by the people around the world. When compared with the other search engines like Yahoo, Bing, etc. Google receives the more number of search queries from the users everyday across the globe.
Even, me and you reading this blog will use Google more than the other search engines. Hence as a business people, we should make sure that our business website is ranking in top for the potential search queries and also it’s easily reachable for the right audience.
SEO is not as simple as we say to rank a business website for the competitive search queries. Same like us, competitors in our business niche will also be working to rank their site on top using SEO strategy. So for you to make sure that right SEO strategy is applied to your business website, you should hire the best SEO consultant in London like Fernando Raymond who manages ClickDo.
Ranking the business website at the top for the potential search queries is not an easy task. To achieve this, you can consult kas andz for the proper strategy and implementation of the SEO service. Ranking the business website in top for business related search terms is a real asset for a business owner for the lead flow. SEO is the organic way of ranking a business website. There are also other paid strategies like Google Ads by using which we can rank our website in top.
Targeted Ads (Google Ads, Facebook Ads, etc)
By using the paid campaigns like Google Ads, Facebook Ads, etc. We can able to drive the traffic to the business website from Google & other social media platforms. In paid campaigns, the results are quick but there is cost involved in this. As Google is the most used search engine by the normal users. Google offers two types of search results one is Ads and the other is organic search results as shown in the below image.
Google AdWords – Paid Ads
For example, as in the above image when you search for the term “pbn hosting” or any business related queries. We can able to see the paid ads popping up in Google Search Results Page (SERP) in top. Followed by these paid ads, we can see the organic search results at the bottom as like in the below image.
Paid Ads Vs. Organic SEO
So this is the difference between the paid ads and the organic search results. If we promoting our website with the Google Ads, then we need to pay to Google for each click that we receive through Ads. The cost per click of the ads may vary from keyword to keyword. But on the other end, there is no cost involved in the traffic that we receive through organic search results. So being an business owner, we should make sure that either we rank our website organically for target keywords or we can drive traffic to our website through Google Ads.
Remarketing applies for both Google & Facebook. Remarketing is the paid marketing strategy by using which we can able to retarget the users who have visited our website previously with the custom ads.
Let’s see with an example. If we visit any website like Amazon and look for some products, then after some time when we move to Facebook or Instagram, then Amazon will show us the custom ads based on the products which we have searched in Amazon. This strategy is called remarketing. So by using the remarketing campaigns, we can able to show the custom ads for the users who have visited our website previously.
This article from Google states how business people can effectively use the remarketing strategy to boost the business sales. Remarketing is must for all the business websites even if the website receives more traffic from Google organically.
Email marketing is one of the old traditional kind of marketing which is followed over the years by many businesses. Ideally, email marketing works in two methods. In the first method, as a business people we will be sending the promotional/marketing emails to the existing customer list which we have.
On the other hand, in the second method, we will be collecting the emails of the people who are likely to be interested in our services or products which we are offering and sending custom emails to those users to make them buy.
Email marketing campaigns will work well with the right strategy plan. The main thing to keep in mind with respect to the email marketing is that we should not send more frequent emails about our business as that will tempt the user to unsubscribe from our list.
So we should use the email list in a effective way and should send custom offers and deals in the right time to trigger the users to buy. Even all the multimillion companies still follow the email marketing strategy to be in touch with their existing customers. Having a potential email list of the customers is a real asset for the business.
How to get started with Digital Marketing Campaign for business?
First thing before getting started with the online marketing activities, we should make sure that we have a well-designed business website. If you don’t have one, you can check out the blog at SeekaHost on “How to create a website” written by Dinesh Kumar VM. All the steps have been explained to start a website from the scratch.
So once we have the business website done, then we can directly get started with the SEO activities. Since SEO will take some time for us to rank a business website for the main search queries, We can invest in Google Ads to get the customers instantly and take the business to the next level.
Even if the business website is ranking in top for the potential search terms in Google, ideally we will be getting more traffic to the business website. But we should understand the basic point that all the visitors who are landing in our business website for the first time from the Google is not going to inquire us for the service. Normal users will be comparing the price range and will be visiting two to three business websites before inquiring.
Hence even if we get more traffic from Google organically, we should have the dedicated budget for remarketing ads. By using the remarketing ads, we should show custom offers to the first time visitors which helps in better conversions. This is the smartest way to retarget the potential audience effectively and boost the sales.
If you are a business owner reading this blog, now you should have got a better idea why your business needs to be online and why you need more online presence for your brand. Get started today with the smart digital marketing campaign plan and improve the conversions for your business and increase the brand reach.