Instagram Marketing: Everything That You Need to Know
Instagram was launched in the year 2010 and since then, it is completely ruling the world of social media. People started to recognize Instagram more after it was purchased by the CEO of Facebook, Mark Zuckerberg. People, who are using Instagram, have constantly seen how the platform has evolved from only a photo sharing application to the current massive platform. According to www.learn.g2.com, almost 22% of the millennials from different parts of the world have ranked Instagram as the best platform of social media. Most of the businesses still do not use Instagram and they are focusing more on other platforms because they think that their audience is not present on Instagram. If you also belong to that list of businesses, it is important to know that you are completely wrong and most importantly; you are missing out on one of the best opportunities of making your business popular.
Marketing on Instagram is the manner in which a brand is making use of Instagram for connecting with the target audience as well as markets the products and services that it has. Recently, Instagram marketing has gained a lot of popularity because it has been helping the brands to show their cultures, recruit new and talented employees, engage with their customers, and also display their products and services in a completely new light.
Similar to Twitter and Facebook, people who create Instagram accounts have both a profile as well as a news feed. Users have the option of interacting with other users by following them, private messaging, and interacting on the posts by commenting or liking them. Instagram also contains filters as well as editing options, which are responsible for making the application unique.
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Using Instagram for your business
Now that you have sound knowledge about Instagram marketing, one important question that must be there on your mind is why you need to use it. It is true that there are numerous platforms of social media that marketers can choose and each of them are known to have unique features as well as opportunities. However, Instagram is different because Instagram users range from teenagers to adults. With billion users who are active monthly, it is important that you use Instagram for connecting with both your present as well as potential audience. Also, if you post engaging content, you will be able to get more Instagram followers.
Instagram provides a high engagement level
Since Instagram has 1 billion users who are active monthly, there is no denying the fact that you are definitely going to meet your potential customers as well as business clients on this platform. In fact, there is a high chance that your potential customers are also looking for the kinds of products or services that your business is offering to them. Instagram is capable of providing large-scale engagement, and most of the reputed businesses that are already using Instagram, have agreed to this fact. If you have the correct Instagram marketing strategies, nobody can stop you from reaching the goal that you have.
Currently, all the big and small brands definitely need to be on Instagram in order to reap the amazing benefits that it has been providing. If you are still confused as to why you should be on Instagram, ensure that you are going through everything that has been mentioned above.