Fundamentals to Establishing Your Own Content Hub Website

Fundamentals to Establishing Your Own Content Hub Website

You’ve likely come across at least one dedicated or supplementary content hub in your travels across the internet as the method of website building is becoming rather popular. Suited for builds on or, see the differences between them here, while the process is lengthy, a content hub can provide you with many benefits.

Establishing yourself as an information portal to those who are interested gives your brand and associated brands authority among the online community. Furthermore, the organisation of your content in this way grants you significant SEO benefits, helping to bring traffic to your hub to further establish you as an authority in the field. Above all else, you’re providing a service to people, giving them easy-to-find, useful information.

Navigation and content is key to a successful content hub, so here are the aspects that you should consider when approaching this kind of website build, as well as some examples.

Craft high-quality content for a comprehensive experience

The most important aspect of creating a content hub is ensuring that the content is of high quality and spans as much of your target area as possible. Each of your posts or pages needs to be unique, not saying anything similar, with you wanting to explore a diverse range of formats. These can include insight posts, videos, step-by-step guides, reviews, informative podcasts, and even infographics.

This is a particularly strong approach for assisting in competitive or confusing sectors, such as the relatively new online gambling scene of Asia. The portal has established itself as the go-to hub for information in the region. They perform comprehensive reviews, offer gambling strategy step-by-steps, site comparisons, offer local insights, and detail the legality of the activity in each nation. The site further splits off into tailored pages for 17 nations, each of which has its own sets of reviews and relevant guides. Overall, sites like this use content to provide a curated experience for readers new to the industry.

Selecting your content hub’s categories

Selecting your content hub’s categories

Once you’ve built up your content pages, or at least the baseline collection, you’ll need to think about how you’re going to categorise the information. This is an essential aspect of making the most of your content hub as it’s one of the primary SEO benefits. The key is to think about site navigation, how segmenting your content into central pillars will help viewers find the information that they need, and the keywords that people will look for.

A prime example that you can look to is the website. It features seven central categories, but hovering over each one provides you with a series of sectioned-off relevant articles. For example, under the ‘Current Accounts’ category, you’ll find a list of accounts covered by the section, a list of ‘Tools and guides’ pages, and useful support links to help you further. The site also offers a prime example of how to categorise, with the gardening and homesteading site sectioning into ‘Gardening,’ ‘Animals,’ ‘Building,’ ‘Homestead,’ ‘Kitchen,’ and ‘Courses’ with their own image icons to allow for straightforward navigation.

Configure the style and map of your hub

Configure the style and map of your hub

With your content sectioned off into key categories, and even subcategories within those categories, you’ll have a better idea of how you want to style and map your hub. Once again, the key to your information portal being successful is to make its style and map as easy as possible to navigate. For this reason alone, many people go with the classic hub and spokes approach.

It runs your parent page off into several static subpages, working best for sites that won’t change the content too much. A prime example of this would the, which gets you to your preferred page, with several further pages to read on into, and some of those having further pages down the spoke to explore. It’s quite a methodical way of keeping readers engaged and exploring further, as well as for the search engine indexing.

Another popular approach is the topic gateway. It’s a natural approach for sites that have a lot of information to share for fairly deep topics, wanting a streamlined method of displaying the information. From the landing page, you then have your category heads, which have an overview of the topic and some guidance, and then a list of all of the further, more specific resources for the topic. See and its keto pages for a good example of how this works.

Creating a content hub or web portal is a tremendous project, especially if you want to launch a fully stocked site. However, by following the steps above, keeping the quality high, and making the site’s navigation suitable and easy to follow, you’ll be on the path to creating a very useful resource for the online community.

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