Why is WordPress the Best Platform to Boost Your Small Business?
In this digital landscape, having an online presence is a must for small businesses to survive & thrive. Now, consumers leverage different devices to look out for the latest products and services on the web. Hence, it is crucial for every business to establish an online presence to showcase their products & services.
With a range of website development solutions, WordPress is the perfect catalyst for small businesses to set up their online presence quickly. How? It has all the elements that a modern website needs, such as accessibility, affordability, security, responsiveness, etc., that can help small businesses build a presence on the web effectively.
In this blog, we will go deeper into the world of WordPress, and explain why WordPress can help you unlock the full potential of your small business.
So, let’s get started.
WordPress should be the ideal choice for small businesses because of its user-friendly interface. Here, you don’t have to spend much time learning about any technicalities, and can understand the different menus & settings offered by the content management system (CMS).
The best thing about WordPress is that you can create, customize, and update the WordPress site without any coding knowledge. The CMS offers a visual editor for making changes, and viewing them in real-time!
Besides this, it provides a range of themes & templates at your fingertips for building WordPress sites. You can utilize these options for customizing the website to match your brand identity.
In other words, WordPress helps you sail your boat in the digital landscape with ease, and expand your business. And the best way to build your WordPress site efficiently is to reach out to an UnlimitedWP – White Label WordPress Development Agency. They will understand your needs well, and provide you with a relevant solution.
When you are building your website on a budget, every penny counts. Thankfully, this CMS has a range of hosting & domain packages that you can consider to create your website, and build your online presence without breaking the bank.
In addition, WordPress offers a vast array of versatile themes & plugins that you can leverage to build a modern & effective website without expert support.
Lastly, by choosing a WordPress site, you can manage your site economically. In other words, it costs less to maintain your site with WordPress as compared to other content management systems worldwide.
WordPress is the most popular CMS as it has built-in SEO capabilities, and helps your site rank on search engines easily. For instance, clean code, responsive design, and user-friendly URLs are the main reasons for better search engine rankings. A WordPress site also automatically generates XML sitemaps, thus enabling search engines to crawl and index content quickly.
The CMS has a range of SEO-friendly plugins, which can be used to boost your optimization efforts. These include plugins like Yoast-SEO and All-in-One SEO.
WordPress is a highly scalable platform for small businesses with big dreams. With this CMS, you can create a website with minimal features, and further expand it as per your need. The best thing is that it has a straightforward interface that enables you to modify your blog, site, or eCommerce store effortlessly.
Using WordPress, you can showcase your brand story through different media. These comprise images, videos, podcasts, etc. By leveraging different multimedia content, you can present your brand’s message effectively, provide a better customer experience, and connect with them well.
In addition, WordPress offers a range of third-party tools and services that you can integrate into your site to enhance various aspects like email marketing, sales, customer support, track website analytics, etc.
WordPress is one such CMS that comes with a series of plugins that cater to the majority of the needs of your website. Right from social media integration to email marketing to enhancing security to improving functionality, etc., you can find the plugins for all such tasks. You can add to the website capabilities without anyone’s help.
As you are running a small business, there are certain plugins without which your site looks incomplete. Start with a contact form plugin to help users raise queries, or offer feedback. Integrate an analytics plugin to check the website’s performance regularly, and an SEO plugin to optimize your site efficiently for better search engine rankings.
In addition, building customized plugins as per the needs of your potential audience, and aligning well with your brand sets your site apart from other players in the industry. By crafting customizable plugins, you can even enhance customer experience, and take your business to new heights.
WordPress gives utmost importance to security. Hence, regular updates and integration of reliable code can protect your site against vulnerabilities, thus making it safe for small businesses. The team behind WordPress keeps an eye on the growing threats, and resolves them as soon as possible. It even offers a feature of automated backups to help restore your website immediately, when you cannot recover any of the data instantly, in case of any sudden data loss!
The content management system even provides a vast number of trustworthy plugins to enhance security. You can add plugins like Sucuri and Wordfence to do continuous monitoring of your site and protect it from any threats, vulnerabilities, malware, etc. Thus, integrating the right plugins minimizes potential attacks, and keeps your site secure.
Besides using external plugins and deploying built-in security measures, you must implement the best security practices to keep your WordPress site secure. These comprise enforcing solid passwords, switching on two-factor authentication, and giving access to limited users.
In the age of smartphones & other devices, it is essential that your website is responsive. Thankfully, WordPress focuses highly on responsive design, and ensures the website works the same way regardless of the device or screen size. So, whether your user is on a smartphone or a laptop, your website functions well, and offers a flawless experience. A responsive design also lets your site rank higher in search engines. How? Google gives higher priority to responsive websites.
WordPress provides a wide range of responsive themes for every industry. You can choose a theme per your brand, and customize the design; it will instantly fit well with the required screen, and offer perfect navigation and readability. It ultimately helps you deliver a seamless user experience, resulting in better engagement & conversion rates.
WordPress possesses a significant & progressive community of like-minded individuals. As a small business owner, you can join this community to remain updated with the challenges individuals face, and what path they have followed to resolve them.
Connecting with individuals on multiple platforms like social media groups, forums, meetups, etc., allows you to interact with people, know their problems at the core, share your experiences, and even get advice.
Out of all, forums are the best place to get the most out of WordPress. Apart from this, you can post any problems on your website, and get them answered by various experts on the forum.
Besides forums and other communities, there are many WordPress developers worldwide. Another great option is to hire WordPress developers with years of experience to get a reliable solution.
WordPress even allows small businesses to enter the world of e-commerce without any hindrance. It offers a pool of themes and customization options to build an online store that aligns well with your brand. Further, you can manage all the things happening in your store effectively.
You can even integrate leading eCommerce plugins like WooCommerce to streamline your operations, and offer better experiences to the customers. The plugin has crucial features like inventory management, payment gateway, and multiple shipping options.
Further, customize your online store by integrating necessary call-to-actions at relevant places, and make a secure and fast checkout process to turn visitors into paying customers.
Ultimately, by now you could infer that WordPress is the best platform to boost your small business. Let us break it down for you.
Starting with a user-friendly interface, you can quickly set up your WordPress site. Leverage the SEO capabilities of the CMS to make sure your site ranks higher in the leading search engines. And what about the flexibility? The website you create using WordPress runs well regardless of device & screens. In addition, CMS has an extensive variety of plugins. You can leverage these plugins to improve the features and functionalities of your store with just one click.
Moreover, you can get support for WordPress from the constantly growing community worldwide whenever needed. Thus, in this age of increasing competition, WordPress facilitates small businesses in entering the digital medium, and expanding the reach to their customers much more easily, and quite effectively!
Ronik Patel is the CEO & Founder of UnlimitedWP, A White Label WordPress Development Agency located in Boston, the USA offering Unlimited WordPress tasks for digital and web agencies at a fixed monthly cost.