SEO Website Audit: Here’s How To Fix Your Website
When your website isn’t ranking as well as you’d like it to, it’s no surprise that you’ll want to fix whatever problems are making that the case. To do so, though, you have to figure out what SEO issues and mistakes are affecting your site in the first place. An SEO website audit is the best way, by far, to identify any issues with your site and implement SEO best practices to ensure your website has the best user experience and search engine ranking possible.
Choose your tools
Unless you’re a professional search engine optimization (SEO) expert (and, really, even if you are), the right SEO audit tool is the most effective way you can perform an SEO audit on your website. Ideally, your chosen tool will guide you through your audit, fixing any problems, and looking forward to your SEO strategy for this website. From identifying broken links and guiding keyword research to analyzing backlinks and optimizing your website for search engine algorithms, the right SEO audit tool can simplify your process.
Create a game plan
Once you’ve chosen the right tool for your needs, take some time to lay out a plan for your SEO audit process. If you’re new to understanding the basics of SEO best practices, you might want to begin by doing some research into those basics before really diving into your website audit. In many cases, your chosen tool will automate most of this decision-making process. Even still, an understanding of the principles in the background can set you up for success throughout your audit and beyond.
Prioritize the problems
As you move through your site audit, consider what issues are impacting your site and which ones you should aim to remedy first. For instance, are you more concerned about which keywords you rank for or your site speed overall? Do you have duplicate content on your site, or are search engines struggling to crawl your website in the first place? Create a list of the fixes and adjustments you’ll have to implement going forward, then rank them in terms of importance and urgency.
Fix any glaring issues
Now that you’ve prioritized the issues at hand, take some time to tackle some of the most urgent problems or those with the most impactful solutions. If one change will guide more users to access your site, it may be a good idea to take that step upfront. If your website isn’t showing up in search results because of a particular problem, that fix is certainly worth it. You’re only human: you can’t tackle every issue in one fell swoop, but you can knock out those that are of the utmost importance.
Plan for the future
Once you’ve managed to improve your most urgent SEO tasks, take a break from your active efforts upfront. Instead, move your attention to what’s coming ahead. What changes can you make to your SEO strategy moving forward to avoid these issues in the future? Are there certain maintenance tasks you could perform regularly, or even efforts you could delegate to an employee, assistant, or outside contractor, which would make your link building and SEO efforts even more stress-free? From there, you can work through the other tasks on your list, knowing you can continue improving your SEO strategy over time.
Whether you’re familiar with SEO or you’re brand-new to the concept, a website audit and helpful SEO tool can help you transform your website and bring more customers or clients to your homepage. From optimizing the keywords for a particular blog post to improving your overall site structure, an SEO audit can give you the insight, tools, and experience you need to make the most of this critical asset.