Digital Marketing vs Traditional Marketing: Which One Is Better?
The debate on which one is better digital marketing or traditional marketing still continues. As we know that the digital age has been up for many years now and most of the smaller businesses are now starting to catch it up. However, when it comes to spending your marketing money as wisely as possible, an internal battle between digital and traditional marketing starts. The decisions that must be made are not easy: which marketing method will give you the most bang for your buck? Should you do it by yourself? Or hire a Digital Marketing Agency? Who should you trust with your marketing? The answers may surprise you!
By gaining clarity on both terms, a business can get a better idea of which marketing method is suitable. As while running a successful business, it is not just about choosing a suitable market or having a good quality product. It is also about choosing the right type of marketing techniques for reaching out to your target audience and for converting them into customers or leads. Now, let’s first look into the basic ideas that you need to clarify.
What’s Traditional Marketing?
Traditional marketing is an umbrella term that covers a wide range of advertisements that are seen by us on a daily basis. These may include TV advertisements, poster campaigns, print media, billboard, radio broadcast advertising, and more. In simple words, traditional marketing uses anything with the exception of digital for branding your product or logo.
Benefits of Traditional Marketing:
Here are the top 3 benefits of traditional marketing.
Benefit 1: Good for Local Audience
For targeting the local audience, traditional marketing is going to be the best method to use. A radio ad, for example, is the right type of advertisement for a small town. By collecting data about peak listening times, famous listening locations, and audience, a business can make their ads not only more accessible but more relatable as well.
Benefit 2: Easy To Be Accessed and Understand
Traditional marketing is really easy to be accessed and easy to understand. It’s a familiar marketing mode. Most of the people are used to looking at magazine ads.
Benefit 3: The Materials Can Be Kept By the Audience
The audience can keep a hard copy of the materials. This will allow them to read it or go through it afterward.
Disadvantages of Traditional Marketing:
The top 3 disadvantages of traditional marketing include:
- Expensive Compared To Digital Marketing:
Every time, when you plan to run a campaign, you have to pay for putting ads on newspapers or on anything else. As you hire people to distribute these, you’ve to pay them too.
- Customized Marketing is Not Possible:
The main disadvantage of traditional marketing is that a specific customer cannot be targeted. But when it comes to online marketing, you can look at what a viewer is looking for and thus suggest him/her the product or service of his/her choice.
- Traditional Methods Get Ignored:
Most people tend to skip or ignore the advertisements as they might not be of their interest. It’s like providing information to the people and assuming that they will purchase your services or products.
What’s Digital Marketing?
Digital marketing refers to the advertisements addressed through digital channels such as mobile apps, websites, search engines, email, social media, and more. Digital marketing is the term that is most frequently used today due to its great importance. Digital marketing covers platforms like:
- Paid pop-ups.
- Social media like Facebook, Twitter, LinkedIn.
- Clickbait links for viral contents.
- Promotional Ads via emails.
Benefits of Digital Marketing:
The top 3 benefits of digital marketing include:
Benefit 1: Digital marketing is cost-efficient
Advertising through the internet is quite affordable. However, with the help of digital marketing, brand awareness can be enhanced through the simplest means, and when compared to traditional marketing, it is cost-effective.
Benefit 2: Real-Time Results
When it comes to digital marketing, you don’t have to wait for weeks to boost your business, unlike traditional marketing. You can see the numbers of visits on your sites, peak trading times, conversion rates, and much more.
Benefit 3: Brand Development
Digital advertisement shapes your brand. A well-maintained website with quality content targeting the needs of your audience can provide significant value and lead generation possibilities.
Disadvantages of Digital Marketing:
The few disadvantages of digital marketing include:
- Digital Marketing Campaigns Can Easily Be Copied:
It just takes two clicks of the mouse for copying information from your campaign efforts. You have to remain vigilant when it comes to marketing online for making sure that your efforts won’t be used against you by your competitors at the end of the day.
- First Impression Really Matter:
First impression matter everywhere, but when it comes to digital marketing, they’re one of its most important aspects. If the first impression on your campaign is unprofessional in any way, then your services or products won’t be taken seriously by the majority of people.
- There Is So Much Competition:
There is so much competition when it comes to digital marketing, the potential customers always have so many choices of your products and services. If they find better deals or options, then they might change their mind and switch to better options. However, you can also hire a Digital Marketing Agency In Karachi to overcome this problem.
Thus, it can be concluded that traditional marketing can be used with digital marketing for developing your business. It also depends on the type of your audience, if your audience is of that type that does not prefer digital media then traditional marketing is going to be the best option and if your targeted audience is connected to the internet then digital marketing is going to be the right choice.